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About Act Now

The ActNow campaign was launched at the UN Climate Change Conference (COP 24) in December 2018, with a call from Sir David Attenborough in conjunction with the award-winning “People’s Seat” initiative.


The campaign has been embraced by influencers dedicated to climate action and sustainability, by leading chefs sharing sustainable recipes and hacks, and by companies engaging their employees and customers. Takeovers by the Angry Birds and Peter Rabbit, and a collaboration with Baobab Studios, gave ActNow additional momentum. A gamified mobile app by AWorld introduced in September 2020 further boosted engagement. And the Climate Action Superheroes kids’ version of ActNow opened the campaign up to new audiences. In July 2021, ActNow reached 3 million individual actions logged. Below are some past highlights from the campaign.


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